Justin Cho, CFP®, BFA™


Justin Cho joined Lido Advisors in 2021. He aids in the creation of financial plans for clients and brings value to the Advanced Wealth Planning team by modeling alternative scenarios. Prior to joining Lido, he worked as a Financial Planning Consultant at LPL Financial, providing support to over 18,000 advisors by modeling financial plans using numerous financial planning tools. Justin graduated from San Diego State University with a degree in Finance. He is a CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor (BFA™). He also holds his Series 66. Justin is based out of Lido’s San Diego office. In his free time, he enjoys staying active – playing basketball, boxing, and lifting weights. He is also very passionate about his hometown sports teams: the Los Angeles Lakers & LA Rams.


Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The Behavioral Financial Advisor™ program was developed by Kaplan and think2perform® and is issued by Kaplan. To receive the BFA™ certification, candidates must successfully complete the BFA™ education program and pass the final exam. Continuing education requirements to maintain the BFA™ designation must be satisfied every two years.